Welcoming Speech

It is my pleasure to welcome you to the official website of the Johor Badminton Association (JHBA). As we continue to strengthen our role as the leading badminton authority in Johor, we proudly embrace our guiding slogan “TOWARDS NEW ERA.” This slogan reflects our commitment to charting a bold and progressive direction for badminton development across the state.

“TOWARDS NEW ERA” symbolizes our aspiration to elevate Johor badminton through modern training methodologies, data-driven talent development, transparent governance, and closer collaboration with schools, districts, and clubs. It represents our determination to move beyond traditional boundaries and build a system that empowers athletes to thrive at state, national, and international levels.

Badminton has always been a source of pride for Johor, and our focus remains on ensuring that every young talent—regardless of background—has the opportunity to grow, compete, and excel. With the collective support of coaches, officials, parents, volunteers, and the wider badminton community, JHBA will continue to introduce initiatives that uplift player performance, enhance technical expertise, and strengthen the ecosystem that supports long-term sporting excellence.

As we step confidently towards this new era, I invite all stakeholders to work with us in unity and purpose. Together, we will build a stronger, more competitive, and future-ready badminton environment for Johor.

Thank you for your continued trust and support.

Dato’ Chong Juong Chain
President
Johor Badminton Association (JHBA)